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Analysis Exchange Frequently Asked Questions
If you do not see your question please let us know! and don't forget to check out the Analysis Exchange Google Group for more answers, insights, and experiences. Questions for EveryoneWhat is The Analysis Exchange?The Analysis Exchange is an online marketplace for Web Analytics resources. The initial launch is designed for non-profit and non-governmental organizations (NGO’s) to gain access to Web Analytics students and mentors who will deliver project-based analysis. How does The Analysis Exchange work?There are three parties that come together for each Analysis Exchange project:
Projects will be defined using clear goals, explicit expectations and estimated timelines to ensure the greatest success for all involved. Students and mentors will present the results of their analysis to the Organization. Upon completion of each project, all parties will submit feedback on the project, results and participants. What are the expectations of participants in The Analysis Exchange?If you're interested in becoming an active participant in The Analysis Exchange, please take the time to download and read our "Opportunities and Expectations" Handbook (PDF). This document tries to answer lots of the questions you might have about The Analysis Exchange! How does The Analysis Exchange protect data privacy?Every Analysis Exchange participant is required to accept our Terms of Service that govern the use and sharing of all data used in our projects. Everyone is encouraged to review our Terms of Service in advance of joining Analysis Exchange or creating a project. Are their Non-Disclosure Agreements (NDAs) that need to be signed?Only if the organizational partner requires it, and only if the mentor and student agree to sign one. Analysis Exchange only requires participants to agree to our Terms of Service. If an organization requires a NDA they should declare this need in advance as part of the mentor and student selection process. Since the Analysis Exchange entity and Web Analytics Demystified are never privy to the details of these projects we cannot sign an NDA or any governing agreement. What do Analysis Exchange results look like?The work product from Analysis Exchange projects is a story about an opportunity for our nonprofit partners and their web sites, told to them by our students with the help our our mentors. We encourage these stories to be told using presentation tools like Powerpoint, and we have an example of Analysis Exchange project results produced for PBS by one of our early teams. Is The Analysis Exchange open to anyone?Yes, it is open to everyone! Any individual wishing to learn or teach web analytics is invited to participate. There are no "membership fees" or dues or costs of any kind, none. The only limitation is that organizational members are limited to nonprofit and non-governmental groups. If you have questions about whether your group qualifies please send us email! How much does it cost to participate in The Analysis Exchange?There is no cost to participate in The Analysis Exchange program. Qualifying organizations will receive voluntary analysis from both students and mentors. I heard Analysis Exchange gives away money to its members. Is that true?Yes! In 2012 we established the Analysis Exchange Scholarship Fund to help our members do more in the digital measurement community. You can read more about this first-of-its-kind effort on the Analysis Exchange Scholarship page. Who benefits from The Analysis Exchange?Everyone! The Analysis Exchange helps Organizations by providing access to a global network of students and mentors who provide basic Web Analytics analysis at no cost. Students benefit from gaining access to real world business problems and live Web Analytics data sets. Mentors benefit from delivering guidance to new Web Analysts and gaining exposure to new analytical challenges. Most importantly, the entire Web Analytics industry benefits from more analysis, growing skills and greater visibility of online data throughout organizations across the globe. Who is responsible for creating The Analysis Exchange?The Analysis Exchange is a marketplace developed by Web Analytics Demystified and our trusted business partners. The goals for this initiative are: to help demonstrate the value of Web Analytics to organizations across the globe; to elevate practical understanding of data-driven success; and to train the “next wave” in Web Analytics professionals. Is The Analysis Exchange a Web Analytics Association project?No. The Analysis Exchange has nothing to do with the Web Analytics Association who does have a similar effort underway to serve a single organization. Unlike the Association's effort, The Analysis Exchange is open to everyone and does not cost anything to participate. More information about the Association's effort is available via their web site. Is The Analysis Exchange related to the X Change conference?No. How can I get involved with The Analysis Exchange?Getting involved is easy and there’s multiple ways to get started:
Questions for Nonprofit OrganizationsWhat should nonprofits expect from The Analysis Exchange?If you're a nonprofit or non-governmental organization wondering what to expect from The Analysis Exchange please read our "introduction for Organizations" document (PDF). This short document explains the benefit that organization partners get from The Analysis Exchange! What types of projects can organizations submit?Projects can focus on basic analysis of web site metrics like monthly traffic, most popular pages, and time spent on site using Web Analytics tools currently installed on the site. Or projects can include more specific analysis of web site objectives such as: registration of volunteers, online donations, or campaign effectiveness. How do organizations get signed up and started in The Analysis Exchange?We have created a five minute video that explains exactly how organizations get started in The Analysis Exchange! Questions for Experienced Web Analysts (Mentors)What qualifications should a Mentor have?Mentors in The Analysis Exchange should have at least a few years of direct experience in the web analytics field. Ideally mentors will have lots of experience producing analysis and presenting it to their management team or leadership since this is the primary skill we're trying to teach and provide. What is expected of Mentors who participate in The Analysis Exchange?Analysis Exchange Mentors are expected to help students by offering guidance and advice on how to approach an analysis project, what metrics are important to evaluate and why the organization should take action. Mentors will bring Web Analytics expertise to each project to ensure quality analysis and actionable recommendations. Mentors can volunteer to help on multiple projects, but should estimate a time commitment of approximately two to three (2 to 3) hours of work for each project. Questions for New Web Analysts (Students)If I'm not in school or just out, can I still be a student?Absolutely! By "student" we mean "student of web analytics" without regard to age or stage in life. We are looking for people with a passion for and interest in web analytics, nothing more! It will help to have read some good books on web analytics and maybe read a few web analytics blogs but otherwise we're looking for motivated people. What is expected of Students who participate in The Analysis Exchange?Analysis Exchange Students are expected to bring a strong desire to learn about Web Analytics, a curiosity for exploring online data and a willingness to accept constructive feedback. No Web Analytics experience is required to participate and students will be matched with projects that meet their individual skill level. Students can volunteer to participate on one project at a time and should estimate a time commitment of approximately eight to ten (8 to 10) hours of work for each project. Analysis Exchange Terms of ServiceThe following are the current (as of May 2010) Terms of Service for The Analysis Exchange. In order to activate your Analysis Exchange account you will need to read the following Terms of Service and indicate that you have read, understood, and are 100% willing to comply with each. Terms of Service for The Analysis Exchange The following Terms of Service govern every individual’s participation in The Analysis Exchange, a product of Web Analytics Demystified, Inc. found at http://www.analysis-exchange.com and http://www.webanalyticsdemystified.com/ae. By clicking the “I Agree” button on the page this document is presented on http://www.webanalyticsdemystified.com/ae/members/activate.asp you (“member”) are agreeing to fully and completely abide by all of the following Terms of Service. Failure to comply with any of the Terms of Service will result in your immediate suspension from all future Analysis Exchange projects. Depending on the infraction, Web Analytics Demystified, Inc. and The Analysis Exchange reserve the right to remove you permanently from The Analysis Exchange, removing all of your accumulated profile information and project history. Terms of Service 1. All members of The Analysis Exchange agree to hold all data, documents, information, and conversations and communication over email, phone, Skype and any other electronic or non-electronic medium confidential and further agree to not share any Analysis Exchange information regarding individual organizations, mentors, or students without the express written permission of all parties involved and The Analysis Exchange; 2. All members of The Analysis Exchange agree that any and all data provided by organizational partners via Google Analytics or any other system is the proprietary and confidential property of the organizational partner, not to be shared with any other party under any circumstances. Furthermore, the unlawful sharing of this information may result in legal action taken by the organization against the infringing party. If unlawful sharing of data does occur for any reason, all parties agree that The Analysis Exchange cannot be held liable for any damages; 3. All members of The Analysis Exchange agree that all evaluations gathered by our system as part of the project process will become part of the participant’s “public profile” at The Analysis Exchange, regardless of their context, unless the evaluation is deemed by The Analysis Exchange to be unconstructive or otherwise defamatory at which time we will remove said information from our systems. Evaluations not meeting this criteria, with such criteria being determined solely by Web Analytics Demystified and The Analysis Exchange, can only be removed from the system by removing the participant permanently from the Analysis Exchange; 4. All members of The Analysis Exchange agree that the systems, processes, documents, and all other communication used to facilitate the Analysis Exchange effort are the property of Web Analytics Demystified and The Analysis Exchange unless otherwise clearly stated. This information is to be treated as “confidential information” and not shared with any other organization or service without the express written permission of The Analysis Exchange; 5. Each member agrees to indemnify and hold The Analysis Exchange and Web Analytics Demystified, Inc. and each of its respective officers, directors, employees, agents and assigns harmless against any suit, claim, liability, damages, losses and expenses, including reasonable attorneys fees and costs which may occur as a result of such member’s breach of any of the Terms of Service, negligence or willful misconduct. 6. These Terms of Service are subject to change at any time and notice of any changes will be provided electronically to all Analysis Exchange members via the email address on file at The Analysis Exchange under every individual’s member profile (e.g., http://www.webanalyticsdemystified.com/ae/members/create.asp). Failure to receive and acknowledge a change in Terms of Service does not preclude the member from having to adhere strictly to the Terms of Service; Any questions about these Terms of Service should be addressed directly to Web Analytics Demystified, Inc. by emailing support@analysis-exchange.com or by calling Web Analytics Demystified at (503) 282-2601. You will be asked to accept these Terms of Service before you are allowed to participate in any Analysis Exchange projects. |
This list of Frequently Asked Questions is designed to clarify why The Analysis Exchange is being formed, who it is designed to serve, and how the founders see the Exchange impacting the larger web analytics community. We have subsections for 